Our Story

Hi! I'm Inbar. 

When I had my son and became a mom for the first time in 2024, I loved every minute of it. We went on long walks together, and I truly enjoyed every second. But then, 21 months later, my daughter was born. Becoming a mom of "2 under 2" was when I officially started feeling like a hot mess.

Suddenly, I had a toddler to feed, chase, and keep up with, alongside a newborn who was completely dependent on me for breastfeeding (I hate pumping 😑). To top it off, my son went through a tough sleep regression right after the birth, so my husband and I didn't actually sleep for a good three months.

Emotionally and physically, it was overwhelming. I’m naturally a happy, positive person, and I hated feeling so low. I needed something to shift my mood, so I created these shirts and totes. Every time I put one on, I couldn't help but smile. Humor became my way of dealing with the hard days. It just makes everything feel a little brighter.

Soon, other moms started commenting on my shirts. I saw them laugh, and I realized I could help other moms feel good too, even if they’ve had a terrible night and feel like a total zombie.

So here we are, building our village of (aggressively) tired moms, one t-shirt at a time.

You’re not a bad mom, you’re just running on VERY little sleep. I promise that once you put on one of these shirts, you’ll instantly feel a little lighter.

Love, Inbar